DC-Batman CASE STUDY Example | Topics and Well Written Essays - 1500 words

DC-Batman - Case Study Example All products under this conglomerate bear this brand. To some DC may be referred to as the home of the â€Å"superstars† as coined in the 1974 logo or of heroes. Among its most featured productions’ are superman and batman. For the purpose of this assessment, we will focus on batman in the comic, movie and animation platforms. These three platforms provide the chronology in the making of the batman character ever since its inception in 1939 by its developer Bob Kane with the help of his writer Finger among others. The success of the batman franchise is unprecedented with it appearing in many platforms i.e. comics, television series, movies, books, animated series among others. Batman revolves around a caped vigilante who fights crime and evil in his city. The comic, the movie and the animation all follow this storyline and strong links can be found to relate the three platforms. Criticism about the divergence of the numerous platforms in the depiction of the batman character is common. The result of the cross media presentation on acceptance and relationship of fans is a matter of interest. The relation of current productions to the o riginal 1939 comics is of interest. Batman is a fictional story created by Bob Kane and Bill Finger. The mystery man, based on Da Vinci’s ornithopter was a mortal vigilante in contrast to the superhuman superman (Chris and Scott 2009, 9). With the success of the superman comic, Kane in 1939 conjured a hero to rival superman. Initially, Kane wrote humour stories for Iger Publication Concern and Eisner. There after he joined National Comics. The concept of a heroic figure clad in sinister costume that ironically resembled that of a villain was drawn from McCullys â€Å"Zorro† and Walter Gibsons â€Å"The shadow." Kane cites the mask of Zorro as an inspiration to formulating Batman. Other films mentioned as progenitors of the batman franchise are, the 1930 film â€Å"Bat whispers† from which the idea of the bat motif was adopted and

Green washing - distinguish reality from fiction. When green claims Essay

Green washing - distinguish reality from fiction. When green claims are ungustified - Essay Example Firms Name their products and use labels to show their origination or association from a natural resource. However, companies damage climate, land, water and other natural irreplaceable resources in the process of gaining material benefit and shielding it with the green sheen. Green washing is also used in political circles to gain material benefits and earn support in matters, which are otherwise debatable (Foley et al 337) Companies proclaim the environmental and user care approach, which one they prioritize? The benefit of environment (being green), consumer or their own? Their actions lead to a concrete answer, definitely only their own. Firms use green washing business tactic to avoid negative publicity on being ignorant in the matters of health and safety. Typically, companies avoid relating to the news of pollution contributor, toxic agents used in products or reproduced as waste, fallacy of consumer and employee rights, large amount of usage of natural resources in the production process, recycling and lack of efficiency of their products. Using language which denotes association to nature and develops a positive perception, therefore, companies use organic, bio, green and natural terms in naming their products only to increase sale. A recent survey shows the efficiency of green washing in making a firm’s reputation superior; regardless of their poor contribution towards environment safet y (Cho et al 68). Companies print labels which denote their association with environmental safety campaigns and show the respect for life on Earth. More than 300 labels represent the caring approach of the firm, that has adapted the environmental changes required towards ecological and consumer benefit. But not all the labels printed on the products are authorized or need a license to be printed. Thus, the absence of standards of sustainability has contributed in the duplicity of the firms. These